0%Proj. Conversion
0Load Time
0%Bounce Rate
The Challenge
Cannabis shopping often feels transactional and cold. Nova wanted to change that. They needed a digital flagship that felt like scrolling through Instagram—fun, bright, and effortless.
The Solution
We abandoned the standard 'grid of products.' We built a 'Shop by Vibe' engine that uses color psychology to guide users. The interface uses soft rounded corners and pastel gradients to lower anxiety and encourage browsing.
Visual Identity
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Typeface Family
Poppins
+ Poppins
+ Poppins
#10B981
#F7F9FC
#000000
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